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A business can start with a simple and affordable site that can be easily developed and expanded over time.
The initial site should provide prospective customers with product, service, location and a simple e-mail form for online inquiries. Future
development stages can include database driven web site to automate your product and services.
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Concentrate on how consumers can benefit from doing business with you, and deliver on your promises
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In our increasingly cynical world, the public often ignores advertising claims. Concentrate on how consumers can benefit from doing
business with you, and deliver on your promises. Feed into the "what's in it for me" mind-set. Leave out information on how long you've
been open, or the fact that your business is family-owned. People don't generally care. And don't spend a penny on advertising until
you've found your starting point.
Your website should
Small business owners should consider
What do you want your site to achieve?
What value are visitors going to get from your site?
How can the site use your existing resources?
What content are you looking to deliver?
Why would someone want to look at your info?
How does it help your business?
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