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Regain Control |
Famous Quotes |
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Clients
First and foremost we need a list of client's to contact. There are several methods to obtain this list.
We can use the Google Search or read the newspaper or magazines for potential companies.
At this point it does not matter if the company is not in position to hire, we simply want to build a list of companies
that have a requirement for our services. Basically, we are creating a list to help establish a future network of contact names.
Newspaper/Magazine
The hidden secret agencies dont want you to know about, yes companies still use the newspaper.
However, companies are hounded daily by the agencies.
Because of this, they will not post their phone numbers or e-mail. More than likely they will request your resume by fax or snail mail.
Amateurs Resume
Simply do a Google Search for an amateurs resume. They usually place the names of all companies they
worked.
Enter several keywords associated with your profession. It is very important that your selected keywords are associated with a resume,
You want to eliminate all unessential data otherwise you will retrieve to much information to sift through.
Most chronicle resumes contains several sections such as Objective, Experience and Education. Include those keywords along with the
profession. For example, to display resumes of CPA's on the Google Search simply enter the keywords "CPA Experience Education".
Another great source of information for company names especially the IT sector is the magazine's. Check out the product reviews, index
and advertisements. Here you will find the company name, phone number and a description of what they do!
Your Old Class Mates
Check out your old class mates at Classmates.com.
They may know some leads or better yet they may be in
position to hire you!
Dont forget to brows the Workplace Directory. A list of employee names will be revealed if you enter a company name
WorkPlace/My Companies
Now that we have company names we must move on to establish direct contact.
Establishing Contacts
Our friends in the trade profession, plumbers and electrician, can easily target the millions of household who will always need their services, programmers are not as fortunate. Not all households require a software developer. The marketing campaign must be directed towards business that present a high probability requiring our services. A possible choice may be
New Start-Up Business
Companies Paying First Quarterly Tax
We may even filter this down to meet our specific services. For example if you are a web developer you may target the above
companies that do not have a registered company domain name.
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New Business
When you apply at the court house to start a new business such as dba, corp, inc. the information is captured and logged in a database file. The information is available for publication. A local publication company will capitalize on this by providing the information to the general public, for a fee. Where im located the information is printed daily in a newspaper called "Daily Court Review" found at my local book store for $1.25. They list all new business for the prior day. Information includes -Company Name, Address, City and State. I use this information to send out postcards of my services explaining how I can help them create a web presence for their new business. Before I do this I check the company name in the WHOIS to see if they already have a domain name established. If the company name is not registered I send a postcard informing them their name is available as a domain name.
Quarterly Tax
Additional information related to tax payment is also logged at the court house and available to the general public. Companies that pay their FIRST quarterly tax is published by the same publication that prints the new business information. Company's paying quarterly tax for their employees mayhave shown business success for at least the first start up quarter. Basically, these companies are new, have employees and are making payments. I target these companies in my marketing campaign the same as I target new business.
What's my name?
It will be to our advantage if we know a direct contact when we call the company. We do not want to talk to the receptionist or the Human Resource department. They are basically a filter mechanism we should avoid at all cost. We need to go straight to the hiring manager or another employee like ourselves. However, we can use the receptionist to our advantage, read on.
Whois Search Lookup
This is one of my favorite. If you have the company Web Site address, IP or email simply do a Whois search on the address.
Whois will display the Registrant, Domain Name/Servers but most important the Administrative Contact and Technical
Contact. This is a powerful feature for locating contact names in the IT sector. You will receive in addition to the Administrative Contact,
the persons phone number and e-mail! I suspect Microsoft already discovered this trick.
A sample for the catalog company Miles Kimball is shown below
Registrant: Miles Kimball Company (MILESKIMBALL-DOM) 41 W. 8th street Oshkosh, WI 54906 US Domain Name: MILESKIMBALL.COM |
Administrative Contact, Technical Contact:
Schneider, Gregory (GS367) gschneider@MILESKIMBALL.COM
Miles Kimball
41 W 8th Avenue
Oshkosh, WI 54906
920-232-6414
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Record expires on 11-Nov-2002. Record created on 10-Nov-1995. Database last updated on 17-Jun-2002 00:48:23 EDT. Domain servers in listed order: DNS.SPRINTIP.COM 208.25.104.7 DNS2.SPRINTIP.COM 205.161.148.7 |
A few companies prefer to remain silent by displaying the company name as the Administrative Contact and Technical Contact.
The Administrative Contact is the person who pays the bills, the Technical Contact maintains the domain name. In a few situations the
company may hire an outside vendor to handle the technical maintenance of the domain name. To check this simply compare the domain e-mail address
for the Technical Contact against the company's domain name. If the domains are different the contact may be an outside vendor.
Find a contact name yourself, enter a company's web page (without the www) and press [Whois].